You will be amazed to know what happens every 60 seconds on the Internet. Every minute, about 243,000 photos gets uploaded on Facebook, Google processes close to 3.8 million search requests and this is more interesting: Tinder matches 18,000 people. Amazing! Young people have got a Digital Park to meet, talk and go around.
What does all this imply? The Internet has become a huge marketplace – and information is the trade. With this understanding, we arrive at one conclusion: A Marketplace needs marketing and hence we need ‘Digital Marketing’.
If you look back a few years – say 10 years from now - Digital Marketing was nowhere. The Internet came first, information piled up and then we began leveraging the power of data to know our customers, target them for advertisements and connect with them on a regular basis.
Digital Marketing, according to our Career Experts, has six important aspects. Considering these, for any aspiring Digital Marketer, would help pursue a great, and global, career in the Digital Marketing Industry. Experts believe, according to available data, the Global Digital Marketing Industry will exceed US$ 310 billion by 2020. And hence, 2018 is a perfect year to get started with the Digital Marketing Strategist Course.
What are the Six Aspects of Digital Marketing? Professors at University of California, Irvine, prefer to abide by these:
Social Media and Internet Audience Profiling
Understanding the audience is the key to effective delivery. Audience profiling deals with conducting qualitative research to monitor social media demographics and identify social media applications; and strategies best-suited for reaching specific targets.
Online Analytics & Measurement
Online analytics and measurement help in understanding the performance of websites, social media campaigns, mobile applications and other online marketing investments. These are important because Analytics Reports inform about the efficiency of a strategy and evaluate the precise ROI.
Social Media Strategy
Social Media is different for individuals and businesses. For a individual it may not mean more than just sharing moments and seeing what other share. But for a business, social media is another dimension of commerce. Social Media is used commercially by companies to reach specific audience by setting effective strategy.
Mobile Marketing
According to Statista, there are about 2.53 billion smartphone users in the world. And smartphone means, for a business, a platform to reach the customer at more personal level. Through personal data, mobile marketers now send personalized advertisements to their audiences.
Online Video Marketing
As of 2015, 400 hours of video gets uploaded to YouTube every minute. That’s how powerful video marketing has become. Videos remain to the most used medium for top companies, however small businesses tend to satisfied with picture-based advertising.
Content Marketing
The internet is full of content. In fact, without content internet is meaningless. Content Marketing deals with the design, development, promotion and management of profitable digital, mobile and social content marketing campaigns. Content marketers involve in creating compelling and engaging content to support the customer through the buyer journey lifecycle.
